Viral Success Faceapp Shows That We Will Never Take Our Digital Privacy Seriously
In the beginning of 2017, the service called FaceApp received a wave of printing to use artificial intelligence to transform facial images, make them look older or younger, men or women, or make them smile happier.
This week, FaceApp came back to the title when celebrities, including Jonas Brothers, Dwayne Wade, and Drake used the application to show how they would look when they were growing up. Just enough people hurried to download the app and see that their selfless become gray, so FaceApp is currently the best free app from the Apple App Store.
However, on Wednesday morning, concerns about the privacy of the application grew as an article that takes away the breath in the newspaper in New York said: “The Russians now have all your old photos.”
Fears are spurred by attachment with a frightening sound, but unfortunately, it’s not unusual to write terms of service with an unverified (and now deleted) request from a developer on Twitter about applying “Take All Your Photos” and the simple fact that the company based in St. Petersburg, Russia.
The FaceApp episodes show that after more than a year of privacy scandals in the technology sector, consumers still do not inspect services properly before giving out their confidential personal information. At the same time, it reminds us how bad we understand how companies collect our information and what rights they have on this information.
This App Shows You How To Look While You Are Old.
Joshua Nozzi, a programmer who launched alarms on FaceApp, and other security researchers, later eliminated the initial fear that FaceApp secretly retrieves the entire movie from its Smartphone. Similarly, the fact that a company based in Russia does not automatically mean that it is the Russian government’s tool.
“Most images are removed from our servers within 48 hours of the download date,” the company said in a detailed release that TechCrunch offered to address privacy issues. (Representatives of FaceAppa did not immediately respond to our request for comment.)
However, what worries us is the text of the terms of service provision. In a densely formulated section, the company informs users that “it assigns FaceApp permanent, free of charge, irrevocable, non-exclusive, portable license to use, fully paid, reproduce, create derivative works, customize, publish, modify, translate, distribute, publicly perform and display your user content like username, any name, or image associated with your user content in any media form known or later developed channels, free of charge.”
Translation: FaceApp can do what it wants with its self-portrait. But that puts FaceApp in a good company. Over the years, other leading technology companies have similarly inserted the text in the Terms of Service in order to exercise their rights to use images, names and other content shared by users in their way.
However, we continue to exchange first and ask questions later if we ask them at all.
Between faceApp’s first contacts with the various explosion of popularity this week, there has been a series of privacy-related scandals that would be sufficient to re-examine the amount of private information they share with technology companies.
The CEO of Facebook says that breaking society will not solve the privacy and security of the election
The data collected by the obvious benign personality test on Facebook was delivered to Cambridge Analytica, a controversial data company that worked for Donald Trump’s presidential campaign. It has been discovered that the popular application for tracking the period data is being shared with Facebook. According to information, Amazon employs a global team that listens to its Echo smart speakers.
But as soon as we hear about a new service that could make our selfless or connect them to the famous image, we carefully penetrate into the wind and deliver the image of our face, without being sure where it is stored or for which it can be used.
Technology companies certainly deserve to be criticized for their practice of protecting data privacy, but we too.