Jun 052012


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Salesforce.com/Buddy Media
Financial News
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Salesforce Buying Buddy a Good Move, Maynard Says
Washington Post
4, 2012 – Jason Maynard, an analyst at Wells Fargo Securities, talks about Salesforce.com Inc.'s agreement to buy Buddy Media Inc. for about $745 million. He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West.

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IBNLive.com
Salesforce.com buying Buddy Media in $689M deal
BusinessWeek
Salesforce.com Inc. is buying the marketing company Buddy Media for $689 million in a deal that underscores the growth in both social media and the delivery of software over the Internet. As more companies promote themselves on Facebook,
Salesforce to buy social-media marketer Buddy MediaLos Angeles Times

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Business Insider
Marc Benioff Uses His $700 Million Purchase Of Buddy Media To Trash A Rival
Business Insider
In an article about why Salesforce.com spent $700 million to buy Buddy Media, Benioff said, "I know that other vendors, because of our success, are trying to stitch it all together by acquiring at the core," Mr. Benioff said.

US Movers: AutoNation, Salesforce.com, Vanguard Natural, WellPoint
123Jump.com
Salesforce.com agreed to acquire Buddy Media for $689 million and Vanguard Natural agreed to acquire energy assets for $445 million. WellPoint offered $900 million in cash for 1-800 Contacts. AutoNation (AN) rose 32 cents to $35.32 after the automotive

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