Apple TV Plus Launching Date and Pricing – Apple officially announced Apple TV Plus to be launched this fall, a new streaming service with original shows and movies. On the same day that Apple decided to release a trailer for what will be one of the higher-profile shows launching soon via its Apple TV+ service (The Morning Show), the price Apple is reportedly weighing for its forthcoming Netflix rival has also been revealed: $9.99 per month.
Subscription Package Comparison with Competitors
The company will introduce a small selection of shows and then expand its catalog more frequently over several months, people familiar with the matter said. A free trial is likely as Apple builds up its library. The company is apparently leaning toward Netflix-style pricing for the service (Netflix’s base plan, for comparison, costs $8.99 per month), though it will have only a tiny fraction of the latter’s library at launch. Netflix and Amazon Prime charge as little as $8.99, while Disney+ plans to seek $6.99 when its service debuts in November.
What do we know about Launch?
Per Bloomberg, Apple TV+ will feature just five shows at launch. According to a report from The Financial Times, Apple has already committed to spending more than $6 billion on content for Apple TV+. The company has released trailers and teasers for two of its big originals: The Morning Show, a drama about a morning news broadcast starring Reese Witherspoon, Jennifer Aniston and Steve Carell, and For All Mankind, a period piece from the creator of Battlestar Galactica that presents an alternative history in which Russian put the first person on the moon. Oprah Winfrey, Steven Spielberg and J.J. Abrams and other big names are also on board.
CNET keeps a tally of the more than 30 Apple shows known so far, and it has details on every program. But most of these series won’t be ready to debut when the service launches. As of March, five reportedly had finished shooting:
- An Octavia Spencer mystery drama called Are You Sleeping?
- A space drama from Outlander and Battlestar Galactica producer Ronald D. Moore called For All Mankind.
- A thriller, Servant, from Sixth Sense director M. Night Shyamalan.
- A comedy, Mythic Quest, from Rob McElhenney and Charlie Day, who created and star in It’s Always Sunny in Philadelphia.
- A comedy about reclusive poet Emily Dickinson, played by Hailee Steinfeld from True Grit and The Edge of Seventeen.
Apple has a partnership with film studio A24 – known for such movies as Ex Machina, Moonlight and Room. Their partnership will include a film called On the Rocks starring Bill Murray and Rashida Jones and directed by Sofia Coppola.
Apple has also acquired a few films at festivals to distribute on the new service. It picked up Hala, produced by Jada Pinkett Smith, at Sundance and a documentary about elephants called The Elephant Queen at the Toronto Film Festival. The company also bought the rights to Wolfwalkers, an animated movie from Cartoon Saloon and Melusine Productions.
When will it Launch?
Apple TV Plus will launch in the fall of 2019. Bloomberg reported it will debut by November. Apple plans to launch the service in the US followed by an expansion to more than 100 countries.
What devices will be able to stream it?
Apple’s programming will be available on all Apple devices with the new Apple TV app. In addition, Apple TV Plus will presumably be available on competitor’s devices too. Apple said that the overhauled TV app will be available this year on Roku, Amazon’s Fire TV devices and smart TVs from Samsung, Sony, LG and Vizio. Since that app is the home for the Apple TV Plus service, it’s likely that you’ll be able to stream Apple’s shows on those devices too. But it’s possible Apple could limit support for the TV Plus service only to its own devices.